When my first business failed I set out to never let that happen again – financially, emotionally and mentally – it just wasn’t an option. (Nor could my ego take the hit again).
So I knew when I started my next business that creating a way to generate new clients – in a way that worked for me – was going to be what made or broke my business #2.
I figured out that generating new clients through referrals was going to work best for me…but all the information from the “experts” on generating referrals was to ask for them. It just didn’t fit who I am.
But I had a hunch I could prove the “experts” wrong. I knew – just knew – that you should be able to generate referrals without asking or using manipulation tactics.
I knew that my idea of generating referrals without asking was going against the grain, but no matter how much I believed it, it didn’t matter at all if I couldn’t prove it. So, I set out to prove it.
And prove it I did.
I cracked the code on generating referrals without asking, without manipulation and in an authentic way.
In my first year I received 112 referrals and I receive triple digit referrals consistently year over year.
But my clients’ success is most exciting. Success like “quadrupled referrals in one year,” “20 referrals in one month,” and “57% of new clients generated by referrals in record time.”
The Growth By Referrals online program provides the plan, the roadmap to follow and will guide you through building a referral generating plan in your business NOW.
In this 7 step program you will create, execute and automate your referral strategy.
This program includes 7 modules and each module provides you with:
A referral plan doesn’t have to be complicated, complex or expensive.
But you do have to have a plan in place for your referrals to grow.
“Following Stacey’s program we segmented our referral sources and then provided a group of referral sources a special touch point. In just the three weeks since the touch point, we’ve seen three huge orders from one customer, two from another, and three referrals from a third. We’ve got a whole calendar of ideas we’re going to do this year. Nice work on the program Stacey! It works!”
– Dan Haggerty, International Minute Press
In this module we cover the referral mindset, the golden rules of referrals and referral foundational truth.
We provide an understanding of the difference between client experience and referral experience and dive into the two types of referral experiences you can create.
We wrap up module #1 with a SUPER important activity which provides you with the WHO to focus on and to build your referral experience for.
This module tackles the quality vs. quantity debate (it is not what you think) and we start building the first part of your referral experience.
We look at what you are currently doing (or not doing) to cultivate referrals in your business and use the WHO activity from module one to start categorizing our referral partners.
We dive in deep to the 3 platinum principles of referral growth and using those 3 principles we design your referral experience. This section shows you how to highlight what is unique about you and we focus on how NOT to over-complicate your experience. I provide ideas I have used as well as my clients in designing their experiences.
Then we use our schedule template to view the big picture to further hone and simplify the strategy.
And we talk budget! Shoestring budgets are preferred.
Every referral plan needs to have a few key touch points (what I call experiences). This is the foundation from which all successful referral plans are built.
In this module I lay out the four “must have” touch points and explain how to execute on them in great detail. I also include the “nice to haves” touch points because you may want to go above and beyond the “must haves.” From free ideas to ideas that have a cost involved, the breadth and depth of the touch points are incredible.
This module includes holiday, seasonal and national days ideas along with wacky and off the wall ideas. I provide examples straight from clients who have tested them and include some of my most recommended ideas – but think shoestring budget – and the ones my clients love the best!
In the module you will also see examples – full referral plans – of what other clients have done.
Starting with this module the heavy lifting is over. In module 4 we focus on the simple steps to automate the parts of your experience.
I walk you through a few tools but focus on one business tool you already have to automate your referral strategy. Which means…you automate for FREE! No fancy or expensive CRM needed!
I provide you with screen shots and how to’s so you can easily and immediately automate what you built…meaning no delay in starting to cultivate referrals.
In our final module I walk you through how to track your referrals and why tracking is so very important. I recommend two tracking tools – one is less than $12 a month and one you have on your computer now – in your Microsoft suite (or the Apple equivalent) which makes it FREE (again, I love free options).
We wrap up with setting expectations and discuss the 3 ways to continually nurture referral sources. Because there will be times when you have to ask for referrals (or remind sources of how much you love referrals) that I address how to ask for referrals and how to thank referral sources.
When you ask for referrals you make receiving referrals about you and you are NOT the hero of the referral, so you can’t make it about you. The referral source – the person referring new clients to you – is the hero. So if you can’t ask, what do you do?
In this module I show you how to master the non-ask, ask. I tell you what to say and when to say it so you aren’t left figuring out your message.
I will provide you with NINE different “scripts” (what to say) that I have used and provide to my clients to use.
"Thank you so much for your guidance in helping me convert my referral growth system from hap-hazard to a well-thought out, focused one. I have told many of the entrepreneurial business owners I work with about your skills and the bullet target approach you utilize. I AM EXPERIENCING REFERRALS LIKE NEVER BEFORE!
I am stunned at the results that I am receiving from the outreach to my referral partners. I have received 57% of new clients generated by referrals in RECORD TIME!"-Gray Langley, Managing Partner, Farris Cooke & Associates
This bonus is special because it is not offered all the time with the Growth By Referrals online program.
For some people the best way to leverage an online program is to also experience the information live. With this bonus you can. Go through the online program now and build out your referral generating plan. Then join me live at the next workshop to refine your plan by asking me questions specifically about what you built.
It’s the best of both worlds…you have the online program to always go back to for a refresh and the benefit of hanging with me live so your plan gets some one-on-one attention. And for those of you who want the convenience of an online program but know you need to sit at a workshop to make it happen…then you won’t want to miss out on this bonus.
Learn more about the Referral Accelerator workshop including the agenda, date and more here. (Workshops are typically held during the 4th Quarter and 1st Quarter so buying the Growth By Referrals online program now ensures your seat at the next Referral Accelerator later this year…just when you start thinking about your 2018 referral generating plan!)
Starting in July join me for four monthly live group calls where I will personally answer your questions and provide additional ideas to connect on a memorable and meaningful way with your referral sources.
On these calls we can go deep on the language to use, discuss any issues you are having when it comes to specific referral sources, talk about the best way to implement your touch points and how best to delegate to others the execution of the plan.
All calls are recorded if you cannot attend live and added to the online members-only area of the Growth By Referrals program.
You do good work...no one refers people who's work or service is crap, makes excuses and doesn't take good care of people.
You are a high touch business...meaning you have to cultivate relationships to sell your services and grow your business. This program works for B2B and B2C professionals.
You have been in business at least one to two years and have a base of clients and people within in your network that refer you now or have the potential to refer you business. (Don't buy this program if you are a start up.)
If you had your way you would never cold call...but you recognize incessant networking doesn't work either so you need a client cultivation system.
"I had to share the positive impact on our strategic referral plan thanks to you! The results speak for themselves. I am ecstatic and very motivated to continue on this path. Here are the results comparing first quarter of 2016 to first quarter of this year. In 2016, 47 accounts were referred to us resulting in 20 new clients. BUT in 2017 - after implementing just a few touch points...83 accounts were referred to us resulting in 43 new clients. That means we were referred 77% more accounts resulting in 115% increase in new clients from JUST referrals!!!"-Michelle O’Connor, O’Connor Insurance Associates
If you are just starting out and don’t have a base of clients than you should wait to purchase this program. I advise you be one to two years in business before starting this program.
If you like asking for referrals and don’t want to stop. That mentality contradicts what this program teaches.
If you like cold calling, incessant networking and stalking people on social media (and other traditional business development strategies), this program won’t be a good fit for you.
As soon as you purchase the program you set up a unique username and password and you can access the entire course immediately. All modules are digital and the templates, workbooks and other resources are downloadable.
We offer a 30-Day Money Back Guarantee! If you feel this course is not right for you within the first month we will refund your money, no questions-asked, no fuss with a smile included!
“Stacey provides great suggestions to implement and build a sustainable client referral relationship. I found her process to be doable and presented in a way that provides a path to action.”
“Stacey is a rock star! Stacey has provided me with powerful tools and a simple referral system. She is able to understand my world in financial services as well the challenges of being a business owner.”
“What great information on referrals. Never thought about it as a complete experience. It certainly helped me focus on the areas that we all think about intuitively but never reduce to writing.”